Helping startups and small businesses effectively tell their stories through personal and thoughtful graphic design
I’m a Graphic Designer specializing in visual identity. Visual identity plays a crucial role in shaping how a brand is perceived by its audience, helping to establish a strong and cohesive brand presence that fosters recognition, trust, and loyalty. It includes not only the logo design, but a colour palette, typography, and Layout and Composition – a consistent social media Instagram feed for example.
Finally, it also includes a digital Brand Guidelines booklet which documents the visual identity elements and usage guidelines. Brand guidelines provide clear instructions on how to use the visual elements effectively and ensure that the brand’s identity remains intact across different applications.
I also offer collateral to go along with your new visual identity that you may need once you have an established visual identity for your business such as business cards, gift cards, digital advert design, flyers, signage, packaging, social media templates and more!
