There are over 2,500 businesses on the BC Marketplace, making it a fantastic platform for local shoppers and businesses to find each other.
The success of BC Marketplace also makes it important to optimize your profile to make it work as hard as possible for your business. Especially if you have a lot of competition. Here are a few things you can do to turn your profile into a real business booster.
Special offers are a great way to attract new customers and entice existing customers back. Everyone is watching their wallet these days, so a discount or other promotion always goes over well. BC Marketplace makes it easy to create an offer and publish it on your profile.
Here’s a good example from Wild Root Journeys:
The first step is deciding on your offer. Here are a few ideas:
Whatever promotion you go with, create and publish it through your BC Marketplace account dashboard. Just click on “Add Featured Offer” and fill in these fields:
Did you know you can add your Google Business page to your profile to automatically display Google Business reviews on your listing? This kind of “social proof” is a great way to build trust with potential customers and drive more business. Here’s an example of how a review looks on your profile:
Aside from providing excellent customer service, here are a few suggestions for ways to nudge customers to leave you a review:
To add a feed of Google reviews to your profile, click on “Edit Listing” and scroll down to “Business Details.” Add your Google Business listing by following the instructions there.
If you are on Facebook, Instagram, or Twitter, add your accounts to your profile so people have an easy way to follow and keep in touch with you through their preferred platform. Before you do this, check your accounts and post if you haven’t for a while. People may not follow you if your last post was months ago.
To add links to your social media accounts, click on “Edit Listing” and scroll down to “Address & Contact Info.” Add your Instagram, Facebook, and Twitter accounts there.
Check all the fields in the “Edit your profile” section. Is anything missing? Common overlooked fields include:
Often customers want to find a specific type of business or have a particular question, so the more relevant information you can include the better.
For more tips on getting more business through the BC Marketplace, read Got a BC Marketplace profile? Here’s how to use it to get more business and 3 Quick Ways to Optimize Your BC Marketplace Profile.
Review your profile today and see where you can improve it. If you want to make changes, click on “Edit your profile” on the BC Marketplace website and log in to your account.
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We respectfully acknowledge our place of work is within the ancestral, traditional and unceded territories of the Xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish) and səl̓ilwətaʔɬ/sel̓ílwitulh (Tsleil-Waututh) and that we serve the Peoples of the many Nations throughout British Columbia.